Due to an increase in the number of people using internet across the world, companies started to look at the market potential that internet has in buying products and services online, if this feature is made available for their customers. And this led to launching of newer and newer websites such as online shopping stores for people to buy any product online right from groceries to cars. Initially, when online shopping was introduced, people thought of buying goods that alone comes with a warranty or guarantee as they wanted to be on the safer side since they cannot check the product in real time before buying through online. However, as people got used to this, it became regular for them to buy any product from a reliable brand online.

All brands including big names started to promote buying of their products online through various offers, promotional and discount coupons. And this later led to the evolution of online bidding sites to buy products and this was a huge hit as people were able to buy very costly products at very cheap prices. One of many such sites was Dealfun.com, even though there are few complaints about bidding sites including dealfun.com complaints, many people still prefer to bid and buy products online through bidding sites.